Description de l'annonce:

Bouden Coach Travel is a leading transport and private hire company operating across the UK, offering tailored travel solutions for corporate events, school trips, airport transfers, weddings, and more. With a strong commitment to service and quality, we're now focusing on expanding our digital visibility and customer acquisition through smart, creative marketing.

Our new Tunisian office Bouden World Services, acts as the digital and IT support center for the UK operations.

We’re looking for a Senior Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns while building and managing our online communities. You will report directly to management and will be the technical reference for all digital activities related to our UK audience.

⭐ Responsibilities

• Develop and implement a digital content strategy across social platforms (Facebook, Instagram, LinkedIn, etc.)
• Create, schedule, and publish engaging content (texts, visuals, short videos) tailored to the UK audience

• Manage and grow the online community: respond to comments and messages, and engage with followers

• Monitor and analyze performance metrics (engagement, reach, conversions, CTR, ROI, ROAS) and suggest improvements

• Coordinate with the marketing, sales, design, and UK operations teams to ensure message consistency

• Contribute to online ads setup, keyword targeting, SEO basics, and campaign optimization when needed

⭐ Candidate Profile:

• 7+ years of proven experience in Digital Marketing and Community Management, with a successful track record in driving brand awareness, user acquisition, and engagement.

• Strategic thinker with experience in designing, leading, and executing digital marketing strategies aligned with business goals.

• Bachelor's or Master's degree in Digital Marketing, Communication, Business, or a related field.

• Strong expertise in paid media campaigns, content strategy, growth marketing, and SEO/SEM.

• Hands-on proficiency with Meta Business Suite, Google Ads, Google Analytics, CRM platforms, and email automation tools.

• Excellent copywriting and communication skills in English (French is a plus); able to craft compelling messaging and guide tone of voice.

• Ability to analyze campaign performance and extract actionable insights from digital KPIs, with experience using dashboards and reporting tools.

• Creative and autonomous, with a collaborative mindset and the ability to lead projects cross-functionally with product, design, and sales teams.

• Deep understanding of online behavior, content formats, digital trends, audience segmentation, and brand consistency across channels.

⭐ Nice to Have

• Knowledge of basic video editing or motion graphics
• Experience in travel, transport, or events
• Some familiarity with AI tools (for content creation or automation)

⭐ What We Offer

• Opportunity to shape the digital presence of a UK company
• Autonomy and responsibility from day one
• Competitive salary based on profile and experience
• Long-term career development opportunities