3+ years of experience in digital marketing

Digital Marketing:

- Define digital strategy and new business models to help clients grow their business.

- Design innovative digital media campaigns with clients from start to finish (creative, audiences, tooling, live optimization, A/B testing...).

- Redefine the overall marketing performance measurement framework and develop associated KPIs.

- Audit existing digital campaigns and provide optimization recommendations (target audience, campaign format, authorized budget, etc.)

- Define and manage SEO strategies

- Contribute to ongoing strategy development through research and benchmarking

- Audit data marketing ecosystem tools (Analytics, Tag Management System, AB Testing, personalization, etc.)

- Build tagging plans based on business and marketing needs

- Configure analytics tools (Google Analytics 360, Firebase Analytics, etc.)

- Configure the tag management system (Google Tag Manager, etc.)

- Configure other tools in the customer marketing ecosystem

- Degree in digital marketing, and communications.

- 3+ years of experience in digital marketing

- In-depth knowledge of digital strategy, content management systems, marketing automation and digital marketing tools (Google Ads, Facebook Ads, Google Tag manager, etc.)

- Proven success and skills in developing and implementing impactful, customer-focused digital marketing campaigns, building audiences and engaging prospects and customers.

- Highly analytical skills with good attention to detail

- Excellent communication and language skills, both written and verbal, in English and French.

- Copyright & translate