Description de l'annonce:

To actively support with category operational marketing activities, including planning, designing, deploying, and monitoring performance of all in scope activities, in full compliance and local requirements.

Supports category definition of an omnichannel marketing plan (including in person activities and digital) aligned to the country go to market model, to support engagements with healthcare professionals in collaboration with internal teams and incorporating insights from customer facing colleagues.

Owns the definition of the yearly content plans for the brands/TA in scope aligned with the prioritized key messages.

Interfaces with the internal stakeholders and with the internal/external agencies to deliver the in-scope marketing activities with a focus on content design/delivery, virtual/hybrid events, and digital projects.

Leads translation, localization and review/approval processes for the planned branded and unbranded materials, needed across the various channels available.

Manages local agencies for trans-creation, localization and delivery of content (budget, scope, timing, and quality of project).

Supports category in performing market analysis and external benchmarks.

Ensures continuous monitoring of the marketing activities and content performance.

Assisting category lead(s) in brand teams organization & Campaigns roll out.

Internal category team trainings and capability building where relevant to ensure successful delivery of marketing projects/activities.

Required Qualifications:

Bachelor scientific and / or marketing / business school training

Digital experience/expertise in the field of marketing

Scientific background and previous experience in pharma are a strong advantage