Entreprise:
Description de l'annonce:
Key responsibilities:
- Manage e-commerce marketing and promotions calendar
- Own the e-commerce platform and product roadmap
- Manage e-mail marketing campaigns (and other marketing automation initiatives) (Collaborate with
- Brand Marketing and Creative team for email calendar planning, including cadence, content and design, integrating best practices)
- Monitor developing e-commerce technology trends, evaluate business opportunities and recommend new website initiatives based on continuously A/B testing of landing pages, etc.
- Manage technical SEO
- Manage the PPC budget
- Loyalty programs
- Partner with local marketing teams to convey a consistent brand image that supports the goals of the webshop
Requirements
- Min. 2-3 years of experience with eCommerce management and platform ownership
- You possess platform experience with Shopify or Prestashop (current platform) and experience with HTML and CSS
- Highly experienced with copywriting, e-mail marketing tools and other marketing automation tools
- Skills within technical SEO and PPC (Facebook, Adwords and GDN) is an advantage but not a requirement
- Fluent in English