Description de l'annonce:

Job Summary

Marketing Engineer Position at McKinsey Electronics is a position dedicated for the marketing of National Instruments products in Tunisia. This position will provide research, analytical, & promotional support for the company and develop marketing strategies that will help drive sales up and enhance customer support. The Marketing Engineer will also be responsible for identification & communication of lead and sales opportunities to the Field Sales Engineer and support internal business processes.

Job Responsibilities

‐  Provide internal and external technical expertise and counsel relating to company products and their marketability.

‐  Build target customer company lists.

‐  Provide research and promotional support for Sales Department in developing competitive information, product requirements and marketing strategies.

‐  Interface with sales reps to understand their struggles.

‐  Work with sales department to build menu of offerings for pipeline acceleration

‐  Organize events related to NI products marketing locally.

‐  Prepare and organize customer visits and trips to trainings and other conferences organized by company.

‐  Coordinate with National Instruments for the provision of demos, samples and other promotional materials.

‐  Build and maintain relationships with Local Influencers (analysts, press…)

‐  Provide insight into local business drivers, government and regulatory issues, competitive threats…

‐  Research and analyze data to identify trends, issues and other relevant information.

‐  Provide support or recommendations for campaign strategies and related communications.

‐  Develop competitor analysis containing key activities and statistics.

‐  Perform a variety of other duties such as conducting survey, coordinating forecasts and analyzing market research questionnaires.

Required Qualifications

‐  Bachelor’s Degree in Engineering, and/or Marketing or Business field, and 2+ years of experience

‐  Must be able to handle multiple tasks.

‐  Strong customer focus.

‐  Excellent written, oral and presentation skills are key.

‐  Fluent in speaking & writing French and English.

Preferred Qualifications

‐  Knowledge of National Instruments platform and solutions.

‐  Recent experience working in Marketing, Technical Sales.