# Retail Brand Executive (Sportswear)

- **Entreprise** : Entreprise Anonyme
- **Lieu** : La Marsa, Tunis, Tunisie
- **Type de contrat** : CDI
- **Niveau d'études** : Bac + 3
- **Expérience** : Entre 2 et 5 ans
- **Langues** : Arabe, Français, Anglais
- **Métiers** : Responsable Trade Marketing
- **Date de publication** : 2016-12-02
- **Date d'expiration** : 2017-01-01
- **Référence Keejob** : 39275
- **Statut** : Offre expirée

## Description

**Role purpose:**

Lead the visual merchandising, product presentation and knowledge activity to ensure our connection with consumers at the moment of truth is exciting, compelling, efficient and effective. 

 

·  Annually and by season, put together a calendar of specific retail brand initiatives for the stores including concept stores, multi-brand concept stores and partner stores across channels. (typical retail initiatives include product communication, vm, pricing, tagging, sales, new arrivals, in store training programs);

·  Responsible for the executions of such retail brand initiatives;

·  Responsible for budgeting and resourcing of retail brand executions across all channels;

·  Develop an appropriate plan to support planned Brand initiatives by looking at the consumer’s shopping experience with a 360 approach (traffic drivers, windows, in-store communication, product, sales associates, visual merchandising, product presentation, etc);

·  Work together with Key Accounts to develop a long-term retail brand development plan that fit with the account positioning and that support business growth;

·  Ensure that dynamic educational clinics and effective in-store training visits covering products are created and conducted;

·  To up skill the company owned stores (where applicable) and partner VM teams through effective coaching to deliver high retail standards, visual excellence and product knowledge;

·  Ensure VM and store presentation maximise display opportunities to visually stimulate the customer;

·  To influence the visual proposition through monitoring international competitors VM techniques;

·  Share plans with Marketing Manager, Sales Manager and Retail Manager;

·  Be a leader for each project, involving product presentation, product knowledge and visual merchandise personnel;

·  Drive the integration and alignment with sales, retail and marketing team to ensure an impactful execution of the planned initiatives;

·  Ensure regular update and detailed reporting on stores (own and partners) appearance to relevant stakeholders;

·  Responsible for fixtures and third part order management and budgeting;

·  Ensure regular visits and demonstrate strong retail awareness to ensure brand/category objectives are communicated consistently;

·  Collaborate with all relevant teams (retail operations, marketing and sales) to ensure alignment with all functions;

 

 

 

 

**Key performance indicators :**

•Budgeting accuracy

•Meeting timelines

•Brand execution standards

## Postuler

Cette offre n'est plus active. Page de l'offre : https://www.keejob.com/offres-emploi/39275/retail-brand-executive/

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Source : Keejob.com, le site de l'emploi en Tunisie.