# Retail Marketing Products Officer

- **Entreprise** : [BANK ABC](https://www.keejob.com/offres-emploi/entreprises/11980/abc-bank/)
- **Lieu** : Tunis, Tunisie
- **Type de contrat** : CDI
- **Niveau d'études** : Bac + 5
- **Expérience** : Entre 2 et 5 ans
- **Métiers** : Chargé De Marketing Direct, Chargé De Produit, Développeur De Produits
- **Date de publication** : 2026-04-16
- **Date d'expiration** : 2026-04-16
- **Référence Keejob** : 237981
- **Statut** : Offre expirée

## Description

Bank ABC is reinforcing their Retail & Digital Banking Department with the hiring of a **Retail Marketing Products Officer**.  

As part of its ongoing growth and expansion strategy, ABC Bank Tunisia is strengthening its Retail Banking division to better address evolving customer needs and market opportunities. 

In this context, the **Retail Marketing Products Officer** will play a key role in supporting the development and promotion of the Bank’s Retail product portfolio.

**_I - Principal Responsibilities, Accountabilities and Deliverables of Role:_**  

**Product Marketing and Promotion**

  * Contribute to the definition and implementation of marketing plans for Retail products.
  * Design and deploy promotional campaigns to support product growth.
  * Contribute to the positioning and marketing packaging of banking products.

**  Sales Activation**

  * Support the commercial network in the promotion of Retail products.
  * Propose sales activation initiatives to stimulate product uptake.
  * Contribute to the preparation of commercial communication materials (presentations, product sheets, sales pitches).

**Campaign Analysis and Monitoring**

  * Monitor the performance of marketing campaigns and assess their impact on sales.
  * Analyze customer behavior and identify improvement opportunities.
  * Produce regular reports on the effectiveness of marketing actions.

**Internal Coordination**

  * Work closely with Product, Marketing, Digital Banking, and Sales teams.
  * Contribute to the marketing launch of new products and services.
  * Participate in projects related to customer experience enhancement. 

**Market and Customer Trends Monitoring**  

  * Conduct market monitoring on marketing trends and competitors’ practices in the banking sector.
  * Identify opportunities to improve the attractiveness of Retail offerings.

**_II - Job Requirements:_**

**1-  ****Education / Certifications:**

  * Bachelor or master’s degree in finance, Business Administration, Marketing, or a related field.

**2- Knowledge:**  

  * Knowledge of financial services marketing.
  * Good understanding of Retail banking products.
  * Ability to analyze commercial and marketing data.
  * Proficiency in communication and reporting tools.

**3- Experience:  
**

  * Minimum of 3-5 years in retail banking, with at least 2 years in a dedicated product management, development, or portfolio management role.

**4- Personal attributes:  
**

  * Strategic & Analytical Mindset: Data-driven with strong financial and analytical skills.
  * Customer Obsession: Deep empathy for customer needs and pain points.
  * Innovation & Creativity: Ability to think outside the box and champion new ideas.
  * Commercial Acumen: Strong business sense and results orientation.
  * Stakeholder Management: Excellent influencing and collaboration skills to work with IT, Marketing, Sales, Risk, and Operations.
  * Leadership: Ability to lead virtual teams and drive initiatives without direct authority.
  * Communication: Strong verbal and written communication skills in Arabic and French (mandatory). English is a significant advantage.
  * Regulatory Knowledge: Solid understanding of the Tunisian banking regulatory environment.

**  
**

**Bank ABC is an equal opportunity employer.**

## Postuler

Cette offre n'est plus active. Page de l'offre : https://www.keejob.com/offres-emploi/237981/retail-marketing-products-officer/

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Source : Keejob.com, le site de l'emploi en Tunisie.