Description de l'annonce:

"Artisan Du Sud" is a fast-growing artisan brand specializing in handcrafted olive wood home décor and kitchenware, proudly rooted in Tunisian craftsmanship and Texan authenticity. We sell across multiple platforms. With rising demand from US and international customers, we are now strengthening our digital marketing capabilities.

Role Overview

As Digital Marketing Manager, you will be at the heart of our online growth. Your mission is to optimize performance across all digital sales channels (Etsy, Faire, Website), boost traffic through SEO & paid media, and manage our social media presence with engaging, consistent content.

Main Responsibilities

E-commerce Management

• Optimize Etsy and Faire listings (SEO, titles, tags, visuals, descriptions)
• Analyze product performance and improve conversion rates
• Monitor and manage reviews and customer satisfaction

Digital Advertising

• Set up and manage paid campaigns (Etsy Ads, Meta Ads, Google Shopping)
• Track KPIs and optimize ROAS on a weekly basis
• Plan advertising budgets and report monthly performance

Website & SEO

• Contribute to website content updates and performance (Shopify or WooCommerce)
• Execute keyword research and SEO strategies for product pages and blog content
• Collaborate on the site’s UX improvements and traffic growth goals

Social Media

• Manage Instagram, Facebook, Pinterest accounts
• Build a consistent content calendar (2-3 posts/week minimum)
• Coordinate visuals with our designer
• Monitor engagement and grow our online community

Required Skills & Profile

• 2+ years of experience in digital marketing, preferably in e-commerce or online marketplaces
• Strong understanding of Etsy SEO, Shopify/WooCommerce, Facebook Business Manager, Google Ads
• Fluent English is essential (most content and communication is in English)
• Ability to write compelling product copy in English
• Excellent analytical skills (Excel/Google Sheets, campaign tracking, A/B testing)
• Passionate about crafts, sustainability, or home decor is a bonus

What We Offer

• A key role in a growing brand with international visibility
• A creative and entrepreneurial work environment
• Real autonomy to propose and test your ideas
• Competitive salary based on profile and experience
• Potential bonuses based on performance
• Office in Sfax