Marketing Director

The Marketing Director will be responsible for the marketing strategy of Technical & vocational education and training (TVET) within the group.

He will develop and execute strategies and tactics to reach expected target audience,

He will ensure that our positionning in the market place is unique for the taget customer segment and that the marketing plan drives achievement of projected growth.

The following section outlines a more detailed, but not exhaustive, description of the duties pertinent to this post.

Roles & responsabilities:

Develop coherent and data enabled marketing & communication strategy accross all touchpoints

Develop, lead and coach the marketing team

Steer the TVET businesss via close monitoring of marketing metrics

Work with TVET leadership & enrollment management to develop the business

Develop unique messaging and positioning for each audience and program area

Develop & execute channels specific goals

Track performance of marketing strategy through measurement & analysis of prospective student inquiries, conversion and retention to understand effectiveness and ROI.

Leading digital marketing innovation & tools

Minimum Requirements

Experience:

2+ years of experience in equivalent Marketing positions

10+ years in marketing

Knowledge, abilities and skills:

Analytical thinking