SEO Specialist

Job brief

We are looking for an SEO specialist to manage some of our search engine optimization activities.

You will be responsible for managing SEO activities such as performing SEO audits, keyword and content strategies alongside link building campaigns to increase rankings on all major search engines.

Responsibilities

• Perform ongoing keyword discovery, expansion and optimization
• Perform website technical, content and link profile audits
• Research and implement search engine optimization recommendations
• Research and analyze competitors’ content and links
• Contribute to developing and executing link building campaigns
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial, design and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Implement SEO changes in content management systems (CMS’s)

Requirements

Soft Skills

• Passion for SEO and internet marketing
• Attention to detail
• Strong organizational, time management, and analytical skills
• Excellent verbal and written communication skill

Hard Skills

• Excellent internet research skills
• Excellent spoken and written English
• Proficiency with Google Sheets/Microsoft Excel
• Knowledge of ranking factors and search engine algorithms
• Proven SEO experience
• Ability to create, justify, communicate and implement SEO strategies
• Experience with website analytics tool Google Analytics
• In-depth experience with SEO industry programs, such as Google Search Console, Ahrefs, Screaming Frog and Google Trends
• Up-to-date with the latest trends and best practices in SEO

Desirable

• Experience working with popular CMS’s (e.g., WordPress)
• Good writing skills