Develop creative and engaging social media strategies.
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram,YouTube, adapting content to suit different channels.
Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite.
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
Develop, launch and manage new competitions and campaigns that promote our organisation and brand.
Form key relationships with influencers across the social media platforms.
Undertake audience research.
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
Analyse competitor activity.
Recommend improvements to increase performance.
Set targets to increase brand awareness and increase customer engagement.
Manage, motivate and coach junior staff such as social media executives or assistants.
Manage a budget for social media activities.
Educate other staff on the use of social media and promote its use within your company.

Qualification, Skills and Experience

A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
Knowledge and understanding of algorithms and search engine optimisation.
Creative skills for contributing new and innovative ideas.
Strong communication and people skills for articulating ideas to colleagues and clients.
Leadership qualities to lead and motivate a team.
Excellent team working, collaboration and networking skills.
Organisational skills, with the capacity to prioritise and work across multiple projects.
Project and campaign management skills.
The ability to work well under pressure in order to meet deadlines.
Skills in data analysis and interpreting statistics.
Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.
An eye for detail and the ability to work accurately.

Community Manager

Détails de l'annonce