Community Manager

A Community manager manages online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

• Develop creative and engaging social media strategies.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram,YouTube, adapting content to suit different channels.

• Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite.

• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.

• Develop, launch and manage new competitions and campaigns that promote our organisation and brand.

• Form key relationships with influencers across the social media platforms.

• Undertake audience research.

• Manage and facilitate social media communities by responding to social media posts and developing discussions.

• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.

• Analyze competitor activity.

• Recommend improvements to increase performance.

• Set targets to increase brand awareness and increase customer engagement.

• Manage, motivate and coach junior staff such as social media executives or assistants.

• Manage a budget for social media activities.

• Educate other staff on the use of social media and promote its use within your company.

Qualification, Skills and Experience

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.

• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.

• Knowledge and understanding of algorithms and search engine optimisation.

• Creative skills for contributing new and innovative ideas.

• Strong communication and people skills for articulating ideas to colleagues and clients.

• Leadership qualities to lead and motivate a team.

• Excellent team working, collaboration and networking skills.

• Organisational skills, with the capacity to prioritise and work across multiple projects.

• Project and campaign management skills.

• The ability to work well under pressure in order to meet deadlines.

• Skills in data analysis and interpreting statistics.

• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.

• An eye for detail and the ability to work accurately.