Détails de l'annonce
Référence:
124601
Publiée le:
20 octobre 2020
Type de poste:
CDD
Lieu de travail:
El Menzah, Tunis, Tunisie
Expérience:
Entre 1 et 2 ans
Étude:
Bac + 4
Disponibilité:
Plein temps
Langues:
Français , Anglais
Mobilité:
Locale
Entreprise:
anonymous logo
Entreprise Anonyme
Secteur: agriculture / agro-alimentaire / environnement
Taille: Entre 20 et 100 employés
Description de l'annonce:

 

The Social Media Community Manager is responsible for growing our followers, engaging and retaining them, and helping convert them into leads, customers, and active fans and promoters of our products. This manager should have command of best practices and trends in social media marketing, appreciate being creative, and understand how to both build and convert a digital audience. In this position, the manager will establish and maintain the company’s social media response and service strategy, policies and procedures, and measure and evaluate social media channels to enhance the customer experience with the Bobcat brand and its products.

Role & Responsibility

STRATEGY & PLANNING

  • Work alongside digital marketers, product marketers, content producers, and brand evangelists to develop a content distribution strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and links.
  • Explore on-going strategies to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels’ presence.
  • Develop annual communication plan to ensure social media efforts are timely, accurate, valuable and in alignment with annual marketing initiatives and operating plans.
  • Effectively coordinate with outside departments to organize launches, campaigns, and promotions while pushing growth initiatives of our social media long range plan.
  • Collaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation.

CHANNEL & SERVICE MANAGEMENT

  • Manage the day-to-day operations of our company’s presence in social media channels and communities, Facebook, Twitter, YouTube and others, including our company’s service response approach.
  • Engage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promoters.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
  • Ensure our company’s live events presence provides high visibility and professionalism that reflects our brand promise to our customers.
  • Use knowledge of customer journeys, sales funnel, and personas to serve intentional content for effective lead nurturing from social channel or community engagements.

ANALYSIS & OPTIMIZATION

  • Manage and provide detailed monitoring, tracking and reporting on key metric performance of our social media efforts and of our competitors, including macro data such as overall reach and leads generated, and micro data like content positioning.
  • Analyze results to make informed decisions that will build effective standards in social media channel and service management team roles and processes.
  • Test new strategies, new content, and new campaigns with expertise in running social experiments, such as post frequency tests, and then refining our social strategy based on the results.

Job Requirement

  • Education: Bachelor's Degree or higher in Marketing and/or Communications
  • Minimum 3 years of relevant job experience
  • Project and budget management experience required
  • Digital sponsoring required
  • Team management experience preferred
  • Highly organized with exceptional follow-through abilities
  • Customer service mindset and proven success in building relationships
  • Strong interpersonal, verbal and written communication skills, with ability to interface professionally with individuals at all levels within the organization
  • Ability to work strongly in a fast-paced, team environment
  • Adept at managing multiple calendars, schedules and deadlines simultaneously
  • Demonstrated above average skills in PPT production and presentation
  • Must be perfectly fluent in English and French