Description de l'annonce:

CRIT is recruiting for a multinational industry

Channel Development Manager

Affiliated with the Marketing department

your main responsibilities are:

• Responsible to define strategies and plans that deliver category growth in priority channels based on consumer, shopper and customer requirements.
  
• Reponsible to develop and propose the in-store vision of success (picture of succes) for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.
  
• Responsible to drive & follow up of instore plans: promotions, visibility, instore sampling and all other actions instore
  
• Accountable to define overall priority sub-channels (Shop type), and categories within the channel to deliver Channel growth based on shopper and customer requirements, working with Category Development Managers to be in line with overall category strategies.
  
• Accountable and responsible for coordinating the ICP and delivering channel plan by identifing the key opportunities (incorporating shopper behaviour in that channel, channel specific promotional learnings, competitor analysis and best practice inputs) and develop a commercial activity calendar for the channel.
  
• Accountable for recommending suitable product format, packing size and trade margin base on shopper insight and retailer understanding within the prioritised channel.
  
• Accountable and Responsible for recommending channel price of promotional guidelines based on shopper/retailer understanding, brand positioning and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
  
• Responsible for dedicated TTS booked for promotional activities which are specific to the category & accountable of defining TTS target & monthly follow up with sales
  
• Responsible for preparing for MSR meeting,- collecting and preparing information for sales uplift based on ICP.- reviewing the sales forecast
  
• Accountable and Responsible to ensure a category knowledge to Regional Manager and TT field sales  & an understanding on channel strategies and priorities.- finalizing action plans to close gap together with Regional managers.
  
• understanding key customers by doing fieldwork with Regional Sales Promotion
  
• Accountable for ensuring an agreed category baseline with supply chain & sales & recomanding sell out volume build up for the category based on promotional callender & marketing initiatives
  
• Responsible to deliver a selling concept to sales when new product launch
  
• Develop channel MBS vision and strategy for the category
  

Required Profile:

• Bachelor degree's in Commercial related fields (MBA is preferable)
  
• 4-5 years experience in FMCG trade marketing or sales or marketing or exhibits strong functional skill and leadership capabilities.
  
• Experience in Key Account Management or sales is essential
  
• Demonstrable record of success in a customer (not limited to Key Accounts) facing role.
  
• Understands customers and the selling process.
  
• Good knowledge of key business functions.
  
•  Working Knowledge of core Business Processes e.g. Integrated Commercial Planning.
  
• Working knowledge of Competition Law.
  
• Understanding of Shopper, Market Intelligence sources, Category/Channel/Shopper trends.
  
• Integrated Customer Relationships and Collaboration
  
• Effective Business Planning
  
• Effective Selling
  
• Effective Negotiation
  
• Drive Excellence in Execution
  
• TEAM MANAGEMENT